Introduction to the European Accessibility Act (EAA)
The European Accessibility Act (EAA), which will become law in all 27 member states of the European Union on June 28, 2025, represents a crucial step towards a more inclusive digital environment. The EAA mandates that products and services be accessible to people with disabilities and the elderly. This directive aims to harmonize accessibility standards across member states, thereby facilitating cross-border trade and creating a more inclusive market.
Requirements and Compliance
The EAA covers a wide range of digital products and services, including websites, mobile applications, computers, smartphones, self-service devices, e-books, e-commerce experiences, communication technologies and equipment, banking and passenger transport services, as well as audiovisual media services. To comply, organizations must follow the European standard EN 301 549, which applies the WCAG 2.1 Level A and AA requirements. A revised version of this standard, which will include WCAG 2.2 requirements, is expected to be published in 2025. For example, a website selling e-commerce products will need to be navigable and usable by people who use screen readers or other assistive technologies.
Penalties and Complaints
The EAA directive mandates that penalties for non-compliance be “effective, proportionate, and dissuasive.” This means that member states will implement penalties ranging from fines to more severe measures. Consumers can report violations to the courts or enforcement authorities in their country. For example, if a user encounters difficulties accessing an online banking service due to lack of accessibility, they can report the issue to the competent authorities who will take the necessary measures to ensure the service’s compliance.
Benefits of the Act
In addition to facilitating access to technology for people with disabilities, the EAA supports businesses by reducing costs and promoting cross-border trade. Accessibility improves customer loyalty and brand image, as people with disabilities represent significant purchasing power. For example, according to a study mentioned in the essential guide, people with disabilities in the 27 member states represent a purchasing power of $2.3 trillion in the EU and $13 trillion globally.
Implementing and Monitoring Accessibility
To comply with the EAA, organizations need to follow five essential steps: assessing current accessibility, developing a strategy, training and supporting teams, implementing necessary changes, and continuously monitoring compliance. Detailed accessibility audits, well-defined strategic plans, and ongoing team training are essential for successful compliance. For example, an accessibility audit might identify major barriers for users with disabilities, such as small and hard-to-click buttons or the lack of alternative text for images, and the strategic plan would include specific remedies for these issues.
Conclusion
The EAA represents an important step towards a more inclusive digital environment in Europe. Meeting its requirements is both a legal obligation and an opportunity to improve user experience and increase customer loyalty. Businesses should start preparing now to ensure they are compliant and accessible by the June 2025 deadline. For example, a company that invests in accessibility not only avoids legal penalties but also attracts a wider audience, including people with disabilities, which can lead to increased sales and customer satisfaction.
